Cupcake Shop to Sweeten Silver Spring Drive
With five stores in Florida, the owners of Grace & Shelly’s Cupcakes plan to open in Whitefish Bay on August 1.
Whitefish Bay’s business district will get a little sweeter come August 1, when Florida-based Grace & Shelly’s Cupcakes plan to open in the former Think Toys storefront at 308 E. Silver Spring Dr.
Shelly Stayer and Grace Bolen have made quite a name for themselves in Naples, Fla., where they have opened five cupcake shops. In addition to gourmet cupcakes, the Whitefish Bay shop will also be offering Wisconsin-made ice cream and gourmet popcorn.
Stayer said the two first met three years ago at Bolen’s cupcake shop in Naples. They soon became friends and decided to open their first Grace & Shelly’s Cupcakes store in the summer of 2011.
Stayer, a Wisconsin native, moved from Fond du Lac to Naples four years ago and spends her summers in Elkhart Lake. She said she is very familiar with the Bayshore Town Center area, which is why she chose Whitefish Bay for their foray into the Wisconsin market.
The store plans to hire about 10 to 12 new people, including experienced bakers and frosters, as well as a team of Naples employees who want to return to Wisconsin. Either Bolen or Stayer will be running the store at all times, Stayer said.
- Shorewood Patch, April 2013
There’s something about a languid afternoon on the beach (conveniently accessible from the west end of Fifth Avenue South) that fires up appetites. When a sugar craving takes hold, these spots are to the rescue:
- Grace & Shelly’s Cupcakes bakes a brown sugar caramel treat that is our particular brand of kryptonite.
- Adelheidi’s Organic Sweets (239-304-9870) offers crepes and baked goods, but nothing beats the gelato on a sunny day, especially in exciting flavors (avocado, chocolate chili, lavender).
- Abbott’s Frozen Custard serves the frosty indulgence, but also houses the Mon“Key” Bread Factory. Anyone who hasn’t tried a warm, gooey Key lime Mon“key”buntz simply hasn’t lived.
- Cafe LurÇat whips up fabulous cuisine, but we secretly wish we could start with dessert—the restaurant is known for its warm, irresistibly cute little sugar-cinnamon donuts.
-Naples Illustrated, March 2013
Sweet! Cupcakes for breakfast
FORT MYERS, Fla – A local cupcake store is more than doubling in size. Grace and Shelly’s Cupcakes will soon be opening new locations along Fifth Avenue South in Naples and Coconut Point in Estero.
The owners showed up Monday morning with plenty of sweet treats for the crew of WINK News This Morning. The stores offer more than two dozen flavors of cupcakes. And new for the holidays…mini cupcakes to go. The stores are offereing 24 mini cupcakes in their own sealable cupcake container to send as a gift or to share with your friends or co-workers. And the best part? They’re only 90 calories each!
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Attention, cupcake lovers: New sweets are coming to town. Grace Bolen, the fine hand behind those popular Gracie’s Cupcakes shops in Naples and Fort Myers, is teaming up with star philanthropist and socialite Shelly Stayer for a new sweet shop—Grace and Shelly’s—on Fifth Avenue South in Naples. Grace, a Wharton School grad-turned baker, and Shelly bonded over their shared love of cupcakes, Naples and their daughters. Shelly has an extensive background in food service and will plunge right into day-to-day operations when the store opens in November. I wish I could have joined Shelly for her recent research in New York—a cupcake tour to find the best frostings around. Batter up! Count on me to be following my sweet tooth to Fifth Avenue South and the results of her quest.
-Gulfshore Life Magazine, October 2011
From the cover of e Bella October 2010
Cupcakes may be all the rage these days, but Bolen is a businesswoman with big dreams: that Gracie’s Cupcakes are one day known around the country, and that other working women like her will have the chance to duplicate the success she has achieved.
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Cupcakes have become pop culture, Neapolitans are sweet on craze
Cupcakes have been an American culinary treasure since the 19th century. The miniature cakes have been a staple at children’s birthday parties for ages and have been associated with children’s celebrations since they were invented.
For the past 15 years, however, a cupcake craze that targets adults has been sweeping across the U.S., and upscale cupcake bakeries have popped up from coast to coast. California has Sprinkles; New York has Magnolia, Crumbs, Buttercream and more. Not to be outdone, Naples has gotten into the cupcake game with Gracie’s. Source NaplesNews.com, July 20, 2010
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What a difference compared to ones you’ve in the past. Each of Gracie’s lusciously fresh cupcakes is a perfect portion of delicious cake and icing. My friend Laura brought by a dozen mini cupcakes, and by the time I polished off the eighth, I drove straight to Gracie’s and started on a half dozen full size ones. I then returned for yet another half dozen, a few days later… you see where this is going…and Gracie keeps bringing out new recipes! The cupcakes, baked fresh every day, are super moist – each one’s icing is uniquely different in texture and taste.
Grace, formerly in computer software consulting, wanted a business that gave her time with the kids, and a business that was rewarding in many ways to her. With her creativity, pleasant manner, and amazing baking skills, this career move is superb for Grace, and for you and me. I used to bring a nice bottle of wine when I visited friends, now it’s wine and a box of cupcakes, and I may soon be asked to ditch the wine, and bring more cupcakes!
View Full Review from – An Insatiable Appetite | Restaurant Reviews and Revelations
“You want it to be velvety, creamy, with a nice buttery taste to it,” said Grace Bolen, owner of Gracie’s Cupcakes and Ice Cream. “And, of course, sweet.”
A sweet tooth is part of what lured Bolen to creating cupcakes. After several years of a career that required travel five days a week, she wanted to work close to home and be with her husband and children. She liked baking, loved sweets and during her travels, Bolen visited cities where cupcake shops were common.
She decided she would try to do something similar. Because she’s not a formally trained baker, that meant Bolen “baked and baked and baked,” she said with a laugh, until she was confident her recipes were right.
Now, Bolen bakes seven or eight dozen cupcakes daily in her shop, which are that day’s flavors. Gracie’s Cupcakes and Ice Cream also sells Royal Scoop, the popular Bonita Springs-made ice cream.
Of those daily dozens, Bolen eats four or five. Call it quality control.
“I will sample everything I make,” Bolen said. “To me, taste is everything.”
Source: NaplesNews.com – view full article